Mudoc Corporation Business Plan

The Mudoc Technology

A New Technology
for Writers, for Publishers, and for Readers

A Plan for its Development
and Commercialization

The Mudoc Corporation
Tempe, Arizona

 

Mudoc Corporation business plan, 2nd cover

The Mudoc Corporation's
Plan of Business
for 2015-2019


prepared by
Wayne R. Porter, President

www.mudoc.com
Phone: 602-265-1864
FAX: 480-347-2701
email: mudocman@gmail.com

Business Plan Table of Contents

Preface . . . 1

Executive Summary . . . 3

What is a Mu? Ė And Who Would Want One? . . . 6

Research and Development         . . . 10

Psychological and Reading Research . . . 12
Computer Technology, Electronics, and Optics . . . 14
Market Research . . . 19

The Mudoc Corporation's Role in Publishing . . . 20

New Tools for Readers, Typesetters, and Publishers . . . 21
The MuPress . . . 28
The MetaBook Clubs . . . 31

The MuCenter . . . 36

Electronic publications . . . 38
Print-on-paper publications . . . 39
Software Products . . . 40
Mu Reader Systems, Components, and Peripherals . . . 41
Training Services . . . 41
Testing Services . . . 42
School Services . . . 42
Library Services . . . 43
Consulting Services . . . 43
Hardware and Software Service and Repairs . . . 44
Teleshopping Services . . . 44

MuServe America and Other MuServe Utilities . . . 47

U. S. Services Program . . . 51

Services to Publishers . . . 53

Book publishers
Magazine and journal publishers
Newspaper publishers
Multimedia and interactive publication producers
Test publishers

Services to Hardware Manufacturers and Software Houses . . . 57

Services to Schools . . . 58

Colleges and universities
Secondary schools
Elementary schools
Vocational and technical schools
Schools for the learning impaired

Services to Literacy Training Organizations . . . 59
Services to the Physically Impaired . . . 60
Services to Business and Government Organizations . . . 60
Preparations for Mu Day . . . 61
Promotion of Mudoc Technology Training by other organizations . . . 61

International Development . . . 62

Easy Development . . . 68

The Market and the Competition . . . 73

Promotion and Advertising . . . 88

The Mudoc Corporation and Its People . . . 94

Résumé of Wayne R. Porter . . . 95
Others Involved with The Mudoc Corporation . . . 97
The Mudoc Corporation Stockholders . . . 98

Organization and Staffing Plan . . . 99

Finances . . . 101

Estimated Costs of Planned Efforts During the Next Year . . . 105
for Months Five Through Twelve . . . 106
The Mudoc Corporationís Revenue Projections through 2012 . . . 109
The Mudoc Corporation Balance Sheet . . . 112

Timetable . . . 113

Compensation Plan for the Venture Capital Provider . . . 116

The Next Steps in Mudoc Corpís Development ó and Their Cost . . . 117

Four Month Budget for Mudoc Corpís Next Steps . . . 119

Glossary . . . 120

Index . . . 121

2002: An Odd Space Story (a micronovel in the mu typography) . . . 138

Addenda:

The Mu Primer manuscript

Synopsis of The Performance Evaluation Kit for The Mu Primer

Synopsis, chapter summaries, & production and marketing plan of The Metafarm

Preliminary script for The Coming Revolution in Writing and Reading

Mudoc home page

Glossary of terms

Call for Collaborators

©1999-2008, The Mudoc Corporation